Media planning & Buying

If you are doing business in Romania or planning to expand your business in the near future, you might need some strategic Media Planning services to reach the relevant audience.

AnyMedia is a Romanian Marketing & Advertising Agency, with more than 16 years experience in delivering efficient solutions to brands that aspireto become leaders. We took projects, both national and international, from zero to leading position. We managed advertising budgets of more than 3 mil. euros. And, through our work, we’ve influenced the behaviors of millions of consumers out there.

Whether we’re talking about banner display, e-mail marketing, performance display, radio or special projects, our effective media planning strategy will improve your advertising ROI.

We’re highly acquainted with the Romanian market, which is why your advertising message will reach the intended target audience through the means of media channels at the times when they are most likely to respond.

We will help you manage your advertising budget more efficiently and consequently, improve your ROI.

• Step 1: Industry Research. We review your industry, analyse the competition, identify the target audience and research consumer habits. These are the key elements that impact a consumer’s reaction to your advertising and motivate them to remain loyal only to you.

• Step 2: Media Strategy. We design a customized media strategy taking into account your business reviews, your competition and your unique marketing goals.

• Step 3: Media Plan. We devise a strategic schedule comprised of advertising activities meant to improve your financial gain. Our planning framework will help you evaluate various media proposals. We negotiate, purchase and schedule all media activities.