Google Ads & Facebook Advertising
AnyMedia is a Romanian Marketing & Advertising Agency, with more than 16 years experience in delivering efficient solutions to brands that aspireto become leaders. We took projects, both national and international, from zero to leading position. We managed advertising budgets of more than 3 mil. euros. And, through our work, we’ve influenced the behaviors of millions of consumers out there.
Google Ads Campaigns. Search & Display campaigns to deliver high ROI
Google Ads can bring significant revenue if used efficiently. By targeting several types of campaigns – Desktop Search, Mobile Search, Display, Remarketing – to the intended audience (identified by Demographics, Geographic, Topic elements), AnyMedia can help you reach your potential customers at full speed!
For every Google Ads campaign we prioritize:
- The ABC’s of your business.
- Establish a clear goal.
- Identify the targeted audience.
- Check out the competition.
- Set-up up the campaign while taking into account the information we have about your business, clients and competition. We have a keen eye for targeting, keywords, budgeting, conversion tracking and also, creating appealing and trustworthy ads.
- Constantly Monitoring and Adjusting the campaign. How do we do this? We pause keywords and ads with low CTR, we add new versions of copy if ads are under-performing, we track consumer behavior for result maximization and lastly, we test variations on your landing page in order to determine the best one for optimizing conversion.
Facebook Ad Campaigns
We devise ads that direct new fans to your Facebook page or website and we ensure that the number of users viewing your posts is always growing.
You will become a Facebook sales champion if you choose our following services:
Audience Identification. Precise targeting is the key to your Facebook Advertising campaign.
Creative Content & Design. Whether it’s text, image or video, we are specialized in creating the latest content for your target audience. We will provide you with unique ad sets and personalized landing pages.
Combining Facebook Insights and Google Analytics. We’re able to analyze useful metrics such as CPC, CPV, CTR, CPM, post engagement, cost per share, time on site, bounce rate, conversions, visitors profile (age, gender, location) and so on.
ROI Reporting – We keep you updated with ROI performance reports.
Key facts to consider when targeting Romanian audience
If you want to target potential customers in Romania via Google Ads and Facebook PPC, here are some useful facts
9 cities in Romania rank in the top 15 in the world for the highest Internet speed.
99% of young Romanian people own a mobile phone.
14% of young Romanian people spend more than 12 hours a day on their phone. 28% of them spend between 7 and 12 hours.
Smartphones are very often used during breaks at work / school (65%), for work and projects at school (44%), during waiting times (40%), in bed before falling asleep (52%), in bed when they wake up (47%) and while using means of transportation (46%).
Facebook, Instagram and YouTube are the most accessed social media platforms in Romania.
Most visited search engine in Romania is by far Google, followed by Yahoo (due to their email service)
Internet influence during purchase stages for young Romanian people are: 52% were influenced and made initial discoveries online, 46% compared options online, 44% sought advice online, 31% prepared online for buying offline (e.g.: searched for locations online).